Michigan Moves Coalition
2026–2030 Strategic Plan

Making Michigan the Most Active State in the Nation

↓ Download the Plan Watch the Webinar
The Challenge

Michigan's Physical Inactivity Crisis

The numbers are stark — representing millions of Michiganders missing out on one of the most powerful health interventions available.

30.2%

of Michigan adults meet national Physical Activity Guidelines — leaving nearly 7 in 10 adults falling short.

20.5%

of Michigan youth meet the recommended 60 minutes of daily activity. More than 1 in 10 are not active for even an hour on any given day.

$5.3B

is Michigan's estimated annual share of physical inactivity costs — in healthcare expenditures and lost workplace productivity.

Disparities follow predictable patterns: women are less active than men, Black adults face the highest inactivity rates, and activity drops sharply with age and lower income.

Michigan residents being physically active
Our Approach

Our Path to an Active State

The Problem

Michigan residents face systemic barriers to physical activity: limited access, few supportive policies, and cultural norms that deprioritize movement.

Our Solution

Michigan Moves collaborates with a multi-sector Coalition of organizations to implement the Michigan Physical Activity Plan across all 10 societal sectors.

Michigan Physical Activity Plan (MPAP) Click to visit the MPAP page →
Across 10 Societal Sectors
Business and Industry Business & Industry
Education Education
Faith-based Settings Faith-based Settings
Healthcare Healthcare
Media and Communications Media & Communications
Military and First Responders Military & First Responders
Public Health Public Health
Recreation Parks and Fitness Recreation, Parks & Fitness
Sports Sports
Transportation Land Use Community Design Transportation & Community Design
Through 5 Core Programs — tap a card to learn more
Advocacy Advocacy
Development and support of state and local policies that increase physical activity across all 10 sectors.
Campaigns Campaigns
Statewide multimedia campaign to reframe physical activity as essential, targeting residents, practitioners, and decision-makers.
Grants Grants
Capacity-building grants to community organizations to implement physical activity tactics aligned with the MPAP.
Measurement Measurement
Standardized data collection to monitor physical activity levels and system-wide progress across Michigan.
Tools and Training Tools & Training
Evidence-based resources for community organizations and practitioners to increase physical activity.
↓ Outcomes
Enhanced Provider Capacity Organizations and practitioners equipped to promote physical activity
Increased Program Availability Evidence-based programs scaled and accessible statewide
Supportive Policies Policies enacted that expand access to physical activity
Improved Built Environment Safe, accessible spaces for physical activity in all neighborhoods
Shifted Social Norms Movement valued as a cultural priority across communities
↓
Impact

All Michigan Residents Engage in Physical Activity

✓ Healthier Communities
✓ Stronger Economy
✓ Lower Healthcare Costs
Direction

Our 2030 Goals

Four overarching goals guide every Michigan Moves action. Download the full plan to explore the objectives behind each goal.

01

Increase Physical Activity among Michigan Residents

Reach 500,000+ residents, reduce inactivity, and show measurable gains across key population segments and underserved communities.

02

Strengthen Physical Activity Systems and Infrastructure

Publish the MPAP, launch a centralized resource hub, and achieve early wins with measurable impact in all 10 sectors.

03

Advance Evidence-Based Physical Activity Policy

Advocate for state-level policy priorities and secure commitments from 30+ Michigan employers and municipalities.

04

Build Sustainable Organizational Capacity

Grow the Coalition to 150+ members, secure $7M in funding, and distribute $500K annually through community grants.

Michigan residents active outdoors
Get Involved

You Can Move Michigan Forward

Making Michigan the most physically active state takes all of us. Whether you're a funder, practitioner, policymaker, or resident — there's a place for you in this movement.

Read the Plan

Explore the full 2026–2030 roadmap, goals, and sector strategies.

Download the Plan ↓

Connect With Us

Talk to Michigan Moves staff about how you can plug into the coalition.

Get in Touch →

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